In the competitive world of luxury, lifestyle, and hospitality, the power of branding cannot be understated. At RANKLERS, we’ve taken the art of brand storytelling and elevated it, forging an indelible mark in the minds of discerning customers. With our legacy of transformative projects and a slew of satisfied clientele, we’re your key to unlocking your brand’s utmost potential.
Brand Strategy
Without a well-thought-out strategy your brand will not fulfil its potential.
First we discuss, then we plan, and finally we execute. A strong brand is much more than just a logo or color scheme; it’s the culmination of your business’s entirety, shaped with purpose and direction. First impressions matter, and with our strategic approach, it’s always a memorable one. Our expertise in market research, competitor analysis, brand positioning, and perception navigates your brand to the pinnacle of your industry.
Discovery
What Is Your Vision?
Dive deep into the ethos and aspirations of your brand with us. This phase is all about understanding the context and drawing out insights that shape your brand’s future trajectory. It’s about knowing where you’ve been, where you stand, and where you aim to go.
Research
Data Underpinning Strategy
No brand can thrive without data-driven decisions. We comb through a myriad of sources to derive insights and understanding, giving your brand the competitive edge it needs. Whether it’s understanding emerging trends or decoding consumer behaviors, we ensure your strategy is backed by hard facts.
Feedback
The Final Go-Ahead
Collaboration is key. Post-strategization, we present our insights, welcoming feedback and making adjustments until it resonates perfectly with your vision.
Brand Identity
Clients can be won and lost, attracted or distracted purely on first impressions of your brand.
Understanding your target market and chosen direction, our team converges to curate an identity that resonates powerfully with your audience and distinctly separates you from competitors. The magic lies in style, originality, and meaningful concepts. Whether starting afresh or enhancing an existing identity, we craft a brand that echoes your company’s core values and objectives.
Concept
Visualizing The Brand
Before pen hits paper, a vision takes shape. Through mood boards and visual direction exploration, we curate a blueprint for your brand’s identity.
Create
Logo Design
The quintessential emblem of your brand. We don’t just create; we craft logos that resonate, offering multiple options to ensure the final choice stands tall.
Assets
Branded Material
Consistency is the hallmark of memorable branding. We equip you with a suite of branded assets, ensuring your brand language remains cohesive across touchpoints.
Brand Naming
Never underestimate the importance of naming a business.
Crafting names isn’t just a task; it’s an art we’ve mastered over the years. After laying the foundation with your Brand Strategy, our brainstorming begins. We present a myriad of names, each supported by market research, initial trademark scans, and domain availability, ensuring the name aligns with your brand’s story.
Literal
A Straight-forward Name
Direct, clear, and meaningful. Literal names offer an immediate understanding, bridging brand and audience swiftly.
Compound
Merging Words to Create Magic
Originality through amalgamation. Compound names are catchy, ensuring your brand remains top-of-mind.
Abstract
Getting Inventive
The realm of endless possibilities. Abstract names offer flexibility, allowing brands to mold and diversify their offerings with ease.
Logo Design
Your logo is like your coat of arms, reflecting your brand’s values instantaneously.
While a logo should be memorable, it doesn’t need to be literal. Be it striking, subtle, or sophisticated; our creative team has the prowess to design logos that encapsulate your brand’s essence.
Packaging Design
Packaging is the bridge between your product and the consumer, making it vital to get it right.
For tangible products, packaging has to perform multiple roles swiftly: captivate, elucidate, and enlighten. The approach alters based on the display medium – online or in-store. Our expertise ensures that your packaging meets all these objectives seamlessly.
TOV, Messaging & Copy
Copy, tone of voice (TOV) & messaging: it’s how your brand converses with its audience.
We’ve infused brands, big and small, with zest and uniqueness. Be it characterizing vegan vending machines or challenging norms with disruptive fashion brands, it’s all done with a distinctive voice and message.
Tone of Voice
How Do You Speak To Customers
Craft a voice that’s unmistakably yours. We sculpt a guide ensuring every word uttered resonates with your brand’s ethos.
Messaging
Impactful Brand Statements
The essence of your brand, succinctly put. Our crafted messages ensure your brand’s value proposition is clear and compelling across platforms.
Copy
Written Content
The art of storytelling. From websites to brand pitches, our copy breathes life into your brand’s narrative.
Rebranding
Could a competitor’s brand image be the sole reason they’re chosen over you? A rebrand might be your silver bullet.
The crux of rebranding lies in transitioning smoothly, ensuring stakeholders, internal and external, are never left estranged. Whether it’s an entire strategic overhaul or a mere visual refresh, we’re by your side. The result? A rejuvenated brand identity that instills pride, energizes teams, and captivates customers.
Refresh
A Look & Feel Revival
Sometimes, a brand just needs a touch-up. We fine-tune elements, ensuring your brand remains relevant and resonant.
Re-imagine
New Directions
Pivoting to new horizons? We ensure your brand strategy aligns with these new aspirations, breathing fresh life into its narrative.
Re-invent
Fresh Starts
Sometimes, a fresh start paves the path to unprecedented success. We’re with you, right from ideation to execution, ensuring your brand’s new avatar is even more impactful.